IKEA: How Do They Really Do It? 2022
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Industry insiders, retail experts and former employees lift the lid on IKEA. Divulging the secrets of the massive maze-like warehouse shops, tricks they use to get customers to spend, and how the stores are designed to keep people there for hours.
- Released: 2022-10-16
- Runtime: 60 minutes
- Genre: Documentary
- Stars: Jan Ravens, Amna Khan
- Director: Benjamin Algar