All five of the lead actors again reprised their roles in the third series. The series premiered on 10 March 2006, running until 14 April. In the wake of the equally successful second series, the BBC took Hustle to the American market, securing a licensing deal with AMC. In addition to exclusive broadcast rights to the first and second series in the United States, AMC also took the position of co-production partner on the third series, already in pre-production, with the option to take the same position on a fourth series. The first two series premiered in the US in January 2006 on AMC.