The competition kicks off in north Norfolk at The Hero, run by best mates Harry Farrow and Rowan Glennie, who both quit university to follow their dream of becoming hospitality entrepreneurs. Debbie and Arthur from The Cleasewood Guest House are wowed by the view but Shoukry and Waguih, from Four Saints Brig Y Don wonder if size really does matter. During an afternoon cheese-wrapping contest at a local dairy farm, Helen and Suzanne from Peel Hey show their perfectionist side while Arthur and Debbie raise eyebrows with their sneaky tactics. At breakfast, Helen doesn't hold back, and at feedback, it's the hosts' laddish approach which the guests find hard to swallow.