Cheer Perfection Season 1 Episode 1 Failure Is Not an Option ( Air Date 2012-12-19 ) Genre Reality category. Overview "Follow champion coach and gym owner Alisha Dunlap as she preps her teams to achieve nothing less than competition perfection. Not your average cheerleaders, these girls ditch the pom-poms to enter a cutthroat world that commands superior precision, strength and fitness.".